03/04/2006
Coca Cola Threat to Quit Schools
This has got to be a bad heading, because Coke is actually getting the boot, not threatening to leave. In the UK an uncharactiristically sensible and intelligent polition, Ruth Kelly, is finally demanding a ban of all the disguisting, unhealthy coke products in schools. She logicalises the move by saying that kids won't simply wait until after school to buy Coke, they will settle for a healthy alternative because thats all that's offered. Coke spit it's powerful dummy and said it may as well withdraw all vending machines because they will become financially unviable. Sounds like she responded to the letter with silence - someone finally unable to be bullied by the big guy. Coke went as far to claim (as you wold suspect)
"that many soft drinks provided "significant nutritional and functional benefits" As an example, one "no added sugar" product - which contains two artificial sweeteners - was fortified with vitamins and minerals."
Hmm would these be the same drinks that are spiked with speed and caffine?
They also question Ruth's logic about childrens drinking decisions "The risk, it said, was that they might instead put off having a drink "until a more popular choice was available" - with a significant impact on their hydration, concentration and performance."
While I'm sure we're all very pleased Coke has our children at number one in their priorities, I am amazed at how weak these massive corporation's arguments are as to why we should continue to fund their bloated profits. I really hope this goes through and that someone is wise enough to realise that a great alternative to vending machines (If coke does decide not to share it's toys) is a WATER FOUNTAIN!
08:10 Posted in consumerism | Permalink | Comments (1) | Email this | Tags: Coca Cola, schools, obesity, UK, Coke, Caffine, vending machines


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